Getting Started with Google Analytics in your School

Do you know how many people are using your website? Do you know what they’re looking for and where there might be any problems? This session will get you started with understanding what your users are doing on your website and how you can improve their experience.

Learning Outcomes

• Understand where to find key information about your school website on google analytics
• To be able to use google analytics to produce reports regarding your school website data
• Understand how your analytics data should shape your school website structure
• Consider how your analytics information may impact your website strategy
• Analyse how effective your social media strategy is at directing your followers to your school website