[School Marketing] What is Content Marketing?

This year is going to see the emergence of a revolution in the way that schools and colleges present themselves online. Lots of forward thinking schools are already well versed in responsive design and opting for an education specific Content Management System. But as competition grows in more and more locations all over the UK, the very best schools are already getting their heads around the need to promote their school or college in a way that sets them apart from the competition.

And so the Content Marketing revolution is beginning.

Over the coming weeks we're going to teach you everything you need to know to transform your website, emails, newsletters, social media channels and all your other marketing in to one, coherent marketing strategy. We'll show you how you can transform how you talk about your school or college from simply providing information to sharing truly engaging content, even so far as to exciting your audience.

Get this right and you'll see a direct uplift in engagement and communication and even in admissions and enrolments.

Content Marketing has been around for quite a while but it is not something that schools and colleges are using to it's full potential, even though many, many schools are doing it every day.

So let's get straight into the meat and find out what Content Marketing is!

Authentic Storytelling

Content Marketing is all about storytelling. We all love a great story and the really exciting thing is that schools and colleges are in a hugely advantageous position over most other organisations because you naturally have lots of stories to tell all year round.

The most important part of telling your story is that you must be true to who you are as a school community. Don't obsess about keywords and strategies for ranking highly on Google. Rather think about telling your story, the stories of your students and teachers, of their successes and achievements in an authentic, relevant way. The result is that your audience will respond to you.

Long-term Strategy

Consistency is absolutely vital. Content Marketing is all about telling your story consistently, reliably and in a way that is relevant to your audience. The result is that your audience is more intelligently informed of what you do and as a result more engaged in what you're saying to them. That can only be achieved by being consistent over a long period of time ... but the rewards are potentially huge.

The Content Marketing Institute rightly tells us that "The essence of this content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty."

It's completely true of parents looking for schools for their children and students looking at Further Education and it's just as true as shopping online.

Building a Strong Relationship

If you have a plan in place it will help enormously but remember that you're number one aim is not to increase the number of students who come to your school or college but to build a strong relationship with your users. The increase in students or the increase in engagement will come by focusing on the relationship you build with the audience.

It's hugely important to add value to every one of your readers so you're in a fantastic position to shout about all the brilliant things that are going on in your school and you'll be on to a winner.

Ultimate Goal

The #1 goal of Content Marketing is to add value and that is driven by brilliant content. And you have it at your fingertips because you are hopefully surrounded by a passionate, dedicated teaching staff who are helping young people who have their own amazing stories to tell. If you're always focused on providing content that is great for your audience and you have a strategy in place to deliver that content effectively, you are right at the cutting edge of what any school or college is doing online.

Ready to Get Started?

We're going in to detail on absolutely everything you need to know - our Course will put you way ahead of the competition and is the most important thing you'll do on your website this year.

To continue to gain a significant advantage over all the other schools and colleges in your area simply complete the form below and we'll send you the entire Content Marketing for Schools & Colleges Course over the coming weeks direct to your inbox.

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