Ian Richardson
Built hundreds of website and helped countless schools realise their potential online. Ian should be called upon for straight-talking advice and to make a difference to the way you present your school through every outlet.
HomeSchool Website BlogSchool MarketingAn in-depth look into Google Analytics for schools
In this blog, we take an in-depth look into Google Analytics for Schools. Google Analytics offers data and analytical tools to track and gather user metrics on your website. This free service is part of the Google Marketing Platform and is free to use.
Google Analytics is instrumental in monitoring how much traffic your website is receiving. You get insight into trends to help you make sense of the Data you are visualising.
It helps your website's Search Engine Optimisation (SEO) standing which will in turn increase the visibility of requirements criteria set in the school's website requirements guide.
This will no doubt assist you in making well-informed business decisions for the school.
We want our users to feel comfortable learning about leveraging this essential tool to optimise your school's website journey.
To take your school's web presence to the next level, we need to set you up with Google Analytics. The good news is we are happy to set up your Google Analytics page for you. You need to provide a Google Activated email account. We will use this email to set your school up as an organisation under Schudio's Google Analytics account.
Once we have registered you, the registered email will receive a confirmation email giving you log-in and access details or you could simply log in by going to the Google Analytics Website. We set you up with read-only access unless your school has informed us they would like editorial access. We recommend this only if you are comfortable with Google Analytics.
If you're feeling confident you would like to set it up yourself this is possible as well, simply register and sign up on the Google Analytics Website where you can find your unique tracking ID. This can be found in the Admin section of Google Analytics.
If you're using the Schudio School Website Software, Simply go to your admin area, then to settings >>tracking and add the GA code which has a format similar to G-XXXXXXXXXX. Press save and you will be tracking your site usage instantly.
If you aren't using the Schudio School Website Software, a web developer may need to integrate it for you.
fig 1.0
On the first welcome page, there is a left-side panel that links to several infographics. These give you a very quick overview or snapshot of your data.
Listed below are some of the areas that may be of interest once logged in.
fig 2.0
Google Analytics as a product is robust and offers a lot of features and data metrics. Not all features may be immediately required for your school; however, it's great to have the options available. Sounds exciting? Enjoyed delving into an in-depth look into Google Analytics for schools? Well, it just so happens that we've created a full course on how to use Google Analytics for Schools. or why not get it as part of our School Marketing & Communications Membership.
Simply add your email and you'll get expert advice weekly, direct to your inbox.
Built hundreds of website and helped countless schools realise their potential online. Ian should be called upon for straight-talking advice and to make a difference to the way you present your school through every outlet.